A well-known Scandinavian mass-production furniture supplier has surprised the carbon industry by diversifying into the climate change analysis and information provision field. The new service offers standardised flat-pack carbon market reports that are increasingly to be seen furnishing many desks and offices around the sector. The initiative, trading as IKEAcarbon, offers attractive everyday accessible analysis with a strong emphasis on value for money. The reports are known for dependable quality at reasonable prices, the only drawback being that the popularity of the range amongst the masses means that any buyer has to expect that the same report will be installed universally amongst offices of friends and competitors all across the industry and is therefore easily recognisable as such. Although this detracts from the individuality and fashion value of the product, experience from the home furnishing market suggests that this will not stop buyers from enjoying the projects on offer, even if their surroundings end up looking just like their neighbours’ place.
Posted by: carbonara | January 28, 2009
Furniture retailer moves into climate change arena
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